NO PURCHASE NECESSARY. A PURCHASE DOES NOT INCREASE YOUR CHANCES OF WINNING VOID WHERE PROHIBITED OR RESTRICTED.

HOW TO PLAY

Find “Land O’Frost Premium® / Avengers Game” (The “Game”) game pieces inserted in specially-marked packages of Land O’Frost Premium® products from April 16, 2012 through May 21, 2012, or while supplies last, whichever occurs first. Each “Land O’Frost Premium® / Avengers Game” game piece has a promotion code (“Promotion Code”) printed on it. To register for a chance to win the Grand Prize and First Prize drawing and to enter your code, visit the following URL address between 9:59:59 a.m. ET on April 16, 2012 and 11:59:59 p.m. ET on July 31, 2012 (the “Promotion Period”): www.landomoms.com (“Website”). Then, click on the special “Land O’Frost Premium® / Avengers Game” icon to be redirected to the promotion page. Follow the on-screen instructions to register for the prize drawing and to submit the Promotion Code appearing on your game piece. Entry limited to game pieces with valid Promotion Codes. Each online entry must contain a separate Promotion Code. Land O’Frost, Inc. (“Sponsor”) is not responsible for missing or damaged game pieces and assumes no liability for retail packages not containing game pieces.

NO PURCHASE NECESSARY: Game piece also available via mail-in request – limit one (1) game piece request per outer stamped mailing envelope – by sending a Self Addressed Stamped Envelope to “Land O’Frost / Avengers Game Piece Request,” Land O’Frost Marketing Dept:, 16825 Chicago Ave, Lansing, IL 60438., postmarked by May 21, 2012 and received by May 28, 2012. Residents of VT may omit return postage.  Sponsor is not responsible for lost, late, misdirected, incomplete, illegible, damaged or postage-due entries. Any official game piece that is illegible, mutilated, altered, duplicated, tampered with, forged, cut, torn, contains printing, typographical or other errors, distributed where prohibited by law or not obtained legitimately will be void.  If by reason of printing or other error, more prizes are claimed than number set forth in Official Rules, all persons making purportedly valid claims will be included in a random drawing to award the prize in that category.  No more than advertised number of prizes will be awarded.  If specially-marked package does not contain a Promotion Code, you are not a winner and are not eligible for a prize.  The submission of a prize claim is solely the responsibility of the participant.  Liability for game piece containing printing or other errors is limited to replacement with another game piece, while supplies last. Material submitted becomes the property of the Sponsor and will not be returned.

Eligibility: Participation open to legal residents of the fifty (50) United States and District of Columbia who are 18 years of age or older at the time of entry, except employees of Land O’Frost, Inc., Marvel Characters B.V. (“Marvel”), their subsidiaries, affiliates, divisions, advertising and promotion agencies, individuals engaged in the development, production or distribution of materials for this Game, their immediate family members and persons living in the same households of each are not eligible to participate. Void where prohibited by law.

Prizes/Approximate Retail Values (“ARV”)/Odds: A total of 10,000,000 game pieces will be available for distribution. (1) One Grand Prize: A Trip package to New York, NY, with VIP access to Marvel Studios for up to four (4) persons. Grand Prize package consists exclusively of: roundtrip coach air transportation for up to four (4) between major gateway airport nearest winner’s residence and New York, NY; 4 day / 3 night hotel room accommodations, (two rooms, double occupancy); one Helicopter tour of New York City for up to four (4), Limousine service between airport and hotel, between hotel and helicopter tour and between hotel and MARVEL tour in an official S.H.I.E.L.D. vehicle; Tour of Marvel Studios; a meeting with Marvel’s Stark Enterprises staff members; Top Secret Lunch at a destination to be determined by Stark Enterprises / Sponsor; photo with Iron Man Character; official Stark Enterprises ID card; one (1) video camera to record prize-related activities; Personal Assistant to assist with prize-related activities. Approximate retail value of the Grand Prize is: $6,500.

The Grand Prize winner’s travel companions must be eighteen (18) years of age or older, or if a travel companion is a minor, the winner must be such companion’s parent or legal guardian.  The Grand Prize winner and his or her travel companions must travel together on the same itinerary and possess all required travel documents prior to awarding of prize. Air transportation tickets are non-refundable/non-transferable and are not valid for upgrades and/or frequent flyer miles. Sponsor reserves the right to structure the travel route and select hotels in its sole discretion.  ARV for travel prizes may vary depending upon points of departure and destination and fare fluctuations. If the closest airport to a prize winner’s home is in close enough proximity to prize destination city so that, as Sponsor may determine in its sole discretion, a flight is unnecessary, such prize winner will receive alternate transportation from the Sponsor with no further obligation to the winner.  Grand Prize winner will not receive cash or any other form of compensation if actual travel costs are less than the Grand Prize ARV in these Official Rules.  In the event any scheduled Grand Prize event and/or any other component of the prize is cancelled, delayed, or postponed for any reason outside the control of the Sponsor, Sponsor will have no further obligation, other than to award the remainder of the prize.  In the event Grand Prize winner and/or his or her travel companions engage in behavior that (as determined by Sponsor in its sole and absolute discretion) is obnoxious or threatening, illegal or that is intended to annoy, abuse, threaten or harass any other person, Sponsor reserves the right to terminate the trip or other applicable experience early, in whole or in part, and send Grand Prize winner and/or his or her travel companion home with no further compensation.

The Grand Prize winner and his/her travel companions must complete travel by December 31, 2012 and must travel on dates approved by the Sponsor. Dates of departure and return are subject to change at Sponsor’s sole discretion.  If the Grand Prize winner is unable to participate in the Grand Prize trip during dates approved by Sponsor, the Grand Prize will be forfeited in its entirety.  Odds of winning a Grand Prize depend on the total number of eligible entries received and will be no greater than 1:10,000,000.

Five-Hundred (500) First Prizes: Each First Prize is one (1) MARVEL Avengers Assemble Game application for iPhone®, iPad® or iPod touch®. ARV of each First Prize is $5.99. Odds of winning a First Prize depend on the total number of eligible entries received and will be no greater than 1:20,000. One-Hundred Thousand (100,000) Second Prizes: Each Second Prize is an Avengers Trading Card. Approximate retail value of each Second Prize is $0.10. Odds of winning a Second Prize: 1:100.

Approximate retail value of all available prizes is $19,495.00. Limit (1) one First Prize per person.

How To Win / Prize Drawing / Selection of Winners: If you receive an Avengers Trading Card with your game piece, you are a Second Prize winner. All other prizes will be awarded via random drawing. On or around September 5, 2012, a random drawing will be conducted by an independent organization to select the one (1) Grand Prize winner and five-hundred (500) First Prize winners from among all eligible entries received during the Promotion Period. The decision of the judges will be final and binding in all matters.

The potential Grand Prize winner will be notified by email, phone and/or mail on or about five (5) days after the drawing. First Prize winners will be emailed instructions on how to download the Marvel Avengers application online using the email address provided during Game registration. Once the First Prize email has been sent to a First Prize winner, the prize is considered “awarded”. Return of any prize notification or prize mailing as undeliverable will result in disqualification. All potential winners are subject to verification before any prize will be awarded.  In the event that any potential Grand and/or First Prize winner is disqualified for any reason, an alternate winner will be selected in a random drawing from all eligible entries received during the Promotion Period. Allow 6-8 weeks for prize fulfillment.

Conditions of Participation: All costs and expenses incurred in connection with redeeming, accepting, or using a prize that is not specifically provided for herein is solely the responsibility of the applicable prize winner. Entrants are solely responsible for participating in the Game during the Promotion Period and properly claiming a Grand or First prize if selected as a winner. No cash equivalents, prize substitutions or transfer of prize permitted except that Sponsor reserves the right to substitute a prize of equal or greater value in the event that an offered prize is unavailable. By participating, entrants agree to these Official Rules and the decisions of the judges which are final and binding in all respects, and to release Land O’Frost, Inc., Marvel, and all other companies associated with the “Land O’Frost / Avengers Game” from all claims or liability relating to your participation or acceptance or use of prizes, and their affiliates, parent companies, subsidiaries, divisions, and advertising or promotion agencies. Neither Land O’Frost, Inc, nor its affiliates, subsidiaries, divisions, advertising or promotion agencies are responsible for incorrect game piece or Promotion Code printing. Acceptance of a prize shall be construed as and signify the winner’s agreement and consent that Sponsor may use the winner’s name, voice, likeness and/or prize information, without limitation, for promotional purposes without further consideration, review, approval or payment, where allowed by law. All Game materials subject to verification.  Grand Prize winner will be required to sign and return an Affidavit of Eligibility/Liability & Publicity Release/Prize Acceptance Form within fifteen (15) days of first attempted notification. Noncompliance with this time period may result in disqualification and forfeiture of prize and an alternate may be selected. The Grand Prize winner’s travel companion(s) will be required to sign and return a Travel Companion Liability Release (if under 18, their parent or legal guardian) prior to ticketing. The reporting and payment of any tax liabilities, if any, incurred by a winner as a result of this Game and on any prize won is the sole responsibility of the winner.

Internet: Sponsor not responsible for lost, late, mutilated or illegible entries nor for electronic transmission errors resulting in omission, interruption, deletion, defect, delay in operations or transmission, theft or destruction or unauthorized access to or alterations of entry materials, or for technical, network, telephone equipment, electronic, computer, hardware or software malfunctions or limitations of any kind, or inaccurate transmissions of or failure to receive entry information by Sponsor or presenter on account of technical problems or traffic congestion on the Internet or at any website or any combination thereof. If for any reason the Game is not capable of running as planned, including infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the control of the Sponsor which corrupt or affect the administration, security, fairness, integrity, or proper conduct of this Game, the Sponsor reserves the right at its sole discretion, to cancel, terminate, modify or suspend the Game and to award the Grand and First  prizes via a random drawing from among all valid eligible entries received up to the point of the action taken by the Sponsor. Caution: Any attempt by any person to deliberately damage any website or undermine the legitimate operation of the game is a violation of criminal and civil laws and should such an attempt be made, Sponsor reserve the right to seek damages from any such person to the fullest extent of the law.

Confidentiality: For information about how the Sponsor uses your personal information, please see its privacy statement, located at http://www.landofrost.com/about/privacy.html.

Winner’s List: For the name, city and state of the Grand Prize winner, mail a self-addressed, stamped envelope to ““Land O’Frost / Avengers Winners List Request,” Henson Consulting, Inc., Attn: Katie Cosgrove, 61 W Hubbard, Suite 300, Chicago, IL 60654 to be received by September 30, 2012.

Sponsor: Land O’Frost Inc., 911 Hastings, Searcy, AR, 72143.

AVENGERS and IRON MAN are registered trademarks of MARVEL and is used by permission for promotion purposes only.  MARVEL is not a sponsor of this promotion.

^®Apple, iPhone, iPad, and iPod touch are registered trademarks of Apple, Inc. Apple, Inc. is not a sponsor or co-sponsor of, has not endorsed, and is in no way affiliated with this sweepstakes.