Promotion Offers Consumers a Chance to Win Marvel Universe Super Fan Vacation

Lansing, Ill. – April 15, 2010 – Land O’Frost today announced that it will again partner with Marvel Entertainment, LLC on a national promotion that launched this month, around one of the year’s most anticipated movie release’s, Iron Man 2 which comes to theatres on May 7, 2010.

The “Land O’Frost/Iron Man 2 Instant Win Game” promotion offers consumers an opportunity to win an all-expenses paid trip for four to San Diego for a Marvel Universe Super Fan Vacation. For a chance to win, consumers can find a game piece that will be included inside nearly 10 million packages of Land O’Frost Premium® One Pound lunchmeat. The game pieces also include an exclusive Marvel Comics offer as well as information on other prizes, including Iron Man 2 videogames from SEGA. The promotion will run for five weeks

“This is our second time teaming up with Marvel. It has been a great opportunity for Land O’Frost to link our brand to a well-known popular movie to create larger brand recognition among our targeted customers,” said Stephan Williams, Vice President of Marketing at Land O’Frost. “Our customers appreciate and value not only our great tasting lunchmeat, but also our exciting offers like the Iron Man 2 Instant Win Game.”

Land O’Frost will be supporting this Iron Man 2 promotion through national advertising and marketing efforts including in store promotion, magazine advertising, a free-standing-insert (FSI) and dedicated Land O’Frost/Iron Man 2 web pages.

The company’s first national promotion with Marvel for the release of Iron Man in 2008 was a big success during that year’s pre-Memorial Day window.

For more information on the promotion, consumers can visit landofrost.com.

About Land O’Frost

Land O’Frost manufactures sliced packaged luncheon meats (beef, chicken, turkey, and ham), and is the largest family owned brand of packaged deli meat in the U.S.  Some of the leading products marketed by Land O’Frost include: Land O’Frost Premium® One Pound the top selling deli pouch in the U.S.; Land O’Frost DeliShaved®, and their ultra premium line Land O’Frost® Bistro Favorites™. Information on several additional items can be found on their website. The Land O’Frost brand can be found in the supermarkets and mass merchandisers that account for nearly 90 percent of the retail sales in the country, as well as Mexico, Puerto Rico and other U.S. Territories. Land O’Frost also manufactures specialty meat products sold to restaurants and major food manufacturers. The company operates three facilities in Lansing, Ill., Madisonville, Ky. and Searcy, Ark. Visit www.landofrost.com for additional information. In 2010, Land O’Frost launched www.LandOMoms.com, www.Twitter.com/LandOFrost and www.Facebook.com/LandOFrost as a part of a broader consumer branding campaign.

Media Contact:

Amie DeLuca

630-315-2962

amie@hensonconsulting.com