Company Names Karen Malsom as New Director of Innovation

Lansing, Ill. – November 5, 2009 – Land O’Frost, the nation’s third largest lunchmeat brand, announced today that it has named Karen Malsom to the position of director of innovation.

Land O’Frost defined the new innovation role as part of the company’s aggressive growth strategy and in its pursuit to create new marketplace opportunities for the Land O’Frost brand portfolio. In her new position, Malsom will be responsible for overseeing retail product development.

“The creation of this new position, and specifically the hiring of Karen, will help us continue to listen to the wants and needs of consumers,” said David Van Eekeren, president of Land O’Frost.  “Karen’s deep experience in marketing and packaging is a great asset for us. We are excited about the potential, and eager to bring new value added, innovative products to the marketplace.

Malsom joins Land O’Frost from National Restaurant Association (NRA) Solutions, where she managed all marketing disciplines for the ServSafe brand and helped the company grow the business significantly over 5 years through effective multi-platform product strategies. Prior to the NRA, Malsom spent 11 years at Pactiv Corporation in escalating sales and marketing roles including extensive new product development work in the food container segment where she enjoyed taking products from concept through commercialization. Malsom led the national product launches of a series of stock food containers, as well as had notable success launching custom products that met customer needs within the QSR segment.

“I am thrilled to be joining such a nimble and dynamic company that is dedicating itself to growth through innovation. The creation of my position alone sends a clear signal to the marketplace that Land O’Frost is firmly committed to introducing new and differentiated offerings,” said Malsom. “I greatly look forward to working with the talented team already in place at Land O’Frost on many exciting new projects.”

Malsom earned a bachelor’s degree from the University of Georgia and a master’s degree in business administration from Washington University.

About Land O’Frost

Land O’Frost manufactures sliced packaged luncheon meats (beef, chicken, turkey, and ham), and is the largest family owned brand of packaged deli meat in the U.S.  Some of the leading products marketed by Land O’Frost include: Land O’Frost Premium^® One Pound the top selling deli pouch in the U.S.; Land O’Frost DeliShaved^®, and their ultra premium line Land O’Frost^® Bistro Favorites_™. Information on several additional items can be found on their website. The Land O’Frost brand can be found in the supermarkets and mass merchandisers that account for nearly 90 percent of the retail sales in the country, as well as Mexico, Puerto Rico and other U.S. Territories. Land O’Frost also manufactures specialty meat products sold to restaurants and major food manufacturers. The company operates three facilities in Lansing, Ill., Madisonville, Ky. and Searcy, Ark. Visit www.landofrost.com for additional information.